OR: ROOTED CAMPAIGN
Rooted is an evergreen brand campaign crafted to last the test of time. Leaning on the heritage of OR within the PNW, this multifaceted campaign was designed to flow between platforms and consumer experiences. From paid social ads to in-store buildouts to 3D scroll-triggered web pages, this campaign found its own roots.
The natural evolution of the Rooted launched the following season, turning the idea of roots back on the consumer and asking, where are you rooted?
Art Direction + Branding + Motion + Strategy
MEASURED SUCCESS
The Rooted campaign and it's successor, "Where Are You Rooted" unlocked a new level of reach for the brand, breaking our impression goal by 140% across channels. The campaign set included many static concepts, motion, video, and studio captures to round out the graphic suite.
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14,000,000+
IMPRESSIONS
