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CAMPAIGN: BE LEGENDARY
The "Be Legendary" campaign was crafted around a limited edition ski kit and endorsed by legendary alpine ski athlete, Mark Abma. The art direction dovetailed the kit's rare multi-cam colorway and Abma's undeniable sense of style, culminating in a white hot product drop that only 125 people could get their hands on.
Art Direction + Branding + Motion + Strategy
SOLD OUT
IN 3 DAYS
All 125 kits were spoken for by the end of launch weekend, drawing new eyes to the brand. Orders filtered between DTC, retail locations, and in-store during the curated launch event.
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